This Activity Booklet combines interactive quizzes and short features to form a vibrant overview of the company. It shows how Arup’s humanitarian values align with International Women’s Day, advertising Arup as a great employer for young women.
International Women’s Day (IWD) is a landmark calendar date recognised around the world, celebrating the achievements of women and calling for greater equality. Arup is a global firm of consulting engineers, designers and planners. Its Midlands Campus celebrates IWD annually by inviting local secondary school girls to spend a day at the office, learning about the engineering profession.
For its 2014 event Arup Midlands Campus wanted an activity booklet for students to take away after the event. The content needed to be “evergreen” so that the activity booklet could be used for future events. The audience typically ranged between 13 to 16 years old, so the language needed to be uncomplicated without being patronising.
I worked with a designer to establish which feature ideas would require the most page space and prioritised word count accordingly. The quizzes were written to show various career opportunities within engineering, by challenging the reader to think about their own abilities and how they might apply them to project scenarios.
The activity booklet is used year after year, and also acts as a flyer when inviting new schools to join in the celebrations. The interactive elements provide the event organisers with a handy fall back if certain workshops they’re running finish too quickly, as they can get the students to open the books up and start filling them in.